Innovation and Sustainability Timeline

Achieved full online traceability system-wide, from roe to finished product 

Engaged with WWF, others to develop ASC standard for salmon aquaculture 

Opens first Fishcut operation to provide direct-to-retail region  retail products and distribution, now 10 such operations worldwide. 

Lerøy launched Aurora salmon, specifically raised for the Japanese sushi market with strict fat and taste requirements.  Aurora remains the leading salmon brand in Japan. 

Launched Europe’s largest sushi meal manufacturing facility. We now have 5 of these worldwide. 

Achieved 100% antibiotic-free status, which remains to this day.   

Lerøy awarded first ASC Certified salmon farm in the world. 

Completed world’s largest-scale eco-friendly RAS smolt facility.  Powered by hydroelectric sources, achieves 98% water recirculation. 

Launches multitrophic project Ocean Forest with Bellona (Sahara desert) carbon-negative production of seaweed (sugar kelp) and mussels. Lerøy is now the biggest producer of organic seaweed in all Scandinavian countries.   

Launches multitrophic project Ocean Forest with Bellona (Sahara

desert) carbon-negative production of seaweed (sugar kelp) and

mussels. Lerøy is now the biggest producer of organic seaweed in

all Scandinavian countries.   

Lerøy began testing of microalgae in feed. 

Lerøy took a leading position in cleaner fish production and deployment, largest producer and user of lumpfish and wrasse. 

Incorporated microalgae as a standard feed ingredient.  The microalgae are produced with low carbon footprint, water and land use impacts. 

Permanently eliminated use of palm oil, chitin inhibitors (ethoxyquin), salmon oil (carnivorous). 

Acquired the largest share of MSC certified fishery quotas in Norway. Over 95 % of all Lerøy’s wild catch quotas are MSC-certified, appx 20% of all Norwegian wild fish quotas. 

Lerøy began using oil from Camelina as a feed ingredient, Camelina is a plant known for its ability to grow in infertile soil and requires only low levels of water and fertiliser. The oil from this plant is particularly rich in Omega-3 fatty acids. 

Opened the world’s most modern salmon factory in Jøsnøya, fulfilling the vision of producing a salmon from roe to ready packed fillet untouched by human hands.  

Achieved the #1 spot in Coller FAIRR index, an independent analysis of the world’s leading protein producers as measured by critical environmental, social and governance areas. 

Launched Mær organic seaweed from polyculture 

Begin incorporation of insect flour in feed.  We are the largest buyer of insect flour in the world. 

Fully operational block chain traceability extended tracking with QR code  

Lerøy launched 50/50/5 initiative - Plastic reduction by 50% in 5 years 

Broad testing of new feed ingredients bristle worms microalgae exclusively from CO2, unusable plant biomass